Do you benefit from the Fear of Missing Out?

FoMO – The Fear of Missing Out emerges recently as a powerful motivator of human behavior in developed as well as in developing countries worldwide.

Our research indicates that over 70% of adults are driven by FoMO to varying degrees.

How can you – perhaps experiencing FoMO yourself – benefit?

In this website you will find the latest and the finest information on the following topics (please sign up to receive ongoing updates by email):

  • FoMO – its origins, dispersion and implications on our lives.
  • Multi Living – the training method for developing the skills and aptitudes necessary to cope effectively with FoMO and turn it into a positive incentive in the various areas of our lives.
  • Think Short – the comprehensive methodology for marketers dealing with and catering to the needs of FoMO driven consumers.


Why is it absolutely crucial for you to get a good grasp of FoMO and follow it closely?

FoMO is a major contributing factor to 10 pervasive socio-cultural phenomena and developing trends shaping our current lives.

As you go through the following list take notice how each and every one of them is either an expression or a result of our FoMO propelled craving to have options available to us, and of our Sisyphean attempt to exhaust as many of them as possible:

  1. Many of us suffer from TBD – Too Busy Disorder (as Ellen DeGeneres aptly put it).

    We strive to ‘have it all’ by squeezing as many activities as possible into our 24 hours, zigzagging between them and multitasking whenever possible.


  3. We are constantly connected via our mobile devices and social media.

    We are available to communicate in every possible way so as not to be left out from anything and not to miss on any opportunity that might arise.


  5. We now participate in communities rather than belong to them.

    We take part of several different communities, virtual or real at any given time, on a temporary basis, avoiding total commitment to any one of them.

    We experiment with lifestyles. We combine several lifestyles and adopt them to varying degrees.


  7. We proud ourselves to be versatile.

    We proud ourselves to have within our personalities diverse and even seemingly conflicting parts (we are perceived by others as more interesting this way).

    We allow ourselves to behave rather inconsistently in various contexts. We value highly being flexible and capable of changing over time.

    We endeavor to develop ourselves and design and re-design both our appearance and behavior.


  9. Our lives are characterized by ‘nowness’.

    We are quick to respond to opportunities and to adopt new behaviors, styles, products and brands.

    Accordingly, we do not persist. We live now in the Post-Customer-Loyalty Era.

    We worship the new and often tent to consider it better than the previous. We effort to be up-to-the-moment and in-sync.


  11. As part of our ‘nowness’ we are constantly on the lookout for new experiences.

    We preffer instant gratifications to the good things which come to those who wait.


  13. We are horrified at the thought of aging, the ultimate missing out.

    We try every anti-aging preventative means, undergo plastic surgery and cosmetic treatments, use makeup and look for the fashion trends in the lower age groups in order to look younger.


  15. The divorce rate is soaring.

    Since supposedly there are so many other options outthere to explor, many are reluctant to commit themselves to one partner in the first place and choose to remain singles.

    There is also a growing trend of couples who are “childless by choice” because raising children requires so many sacrifices.


  17. Many men and women experience mid-life crises

    They choose to take a break from their lives to explore different experiences and even to seek a career change.


  19. Relocations to different cities and countries are common.

    We want to sample life elsewhere and find out what new possibilities they hold for us.

FoMO is both fascinating and important. We wish you a deeply interesting and beneficial journey through this website and hope to hear from you.