Dan Herman’s writings

  • “Introducing short-term brands: A new branding tool for a new consumer reality”
    by Dan Herman in – The Journal of Brand Management Vol. 7, No. 5, 2000, p. 330-340

  • “FoMO – The Fear of Missing Out”
    by Dan Herman in – “Consumer Behavior: Implications for Marketing Strategies”.
    Edited by G. Radha Krishna, Icfai University Press, 2005

  • “How Are Market Hits Developed?”, chapter 15
    In – “Outsmart the MBA Clones: The Alternative Guide to Competitive Strategy, Marketing and Branding”
    by Dan Herman
    Paramount Books, NY, 2008

FoMO on the Web